PINMORE Charity Event | Turning Birthday Wishes into Light for Those in Need

On her birthday, our CEO chose to celebrate in the warmest way possible — bringing love and good wishes to the Sun Moon Lake Ropeway station, where she held the hands of 33 children and, together with 400 members of the PINMORE community, turned everyone's heartfelt laughter into the most touching of blessings.

Warm sunshine, even warmer hearts

Our CEO generously donated NT$1 million, and together with the gifts and supplies contributed by our community, we brought not only everyday necessities but also the seeds of companionship and hope.

Our CEO also treated everyone who came, adults and children alike, to a day at the Formosan Aboriginal Culture Village. Watching the children's eyes light up as they ran and laughed through the park, we truly believed that love is contagious. A hug, a kind gesture — each can open up new possibilities for another life.

Meeting the Yo-Yo Foundation

Meeting the Yo-Yo Foundation that day was no coincidence, but one of life's most beautiful arrangements. The children from the mountains, with their innocence and kindness, reminded us once again why we started —

Giving is itself the greatest source of energy;
Sharing turns the meaning of a birthday from "receiving" into "giving".

A cycle of kindness that keeps growing

"What we gain from society, we give back to society" is not a slogan, but something we practise every day. Once a cycle of kindness begins, it keeps growing — one heart touching another, one act of love sparking more hope.

Thank you to everyone who took part. Together we turned this day into a warm memory, and turned birthday wishes into light for those who need it most.

We believe —
the more you give, the happier you are;
the more you share, the richer you become.

This is more than charity — it is a meeting of hearts. And we will keep passing this love on.

To learn more about PINMORE's commitment to giving back, see Giving Back.